Being a marketer you understand how important it is to fight for great open and click-through rates for your content. Whether it’s an ad, email, or direct mail program, your contact rates are key to success. If someone ever told you that they have achieved over 100% in response rates would you believe them?
Join us as we welcome Stu Heinecke, A Wall Street Journal cartoonist, marketer and author, discovered “Contact Marketing” when he launched a Contact Campaign to just two dozen VPs and Directors at the big Manhattan-based magazines. That $100 investment resulted in a 100% response rate, launched his enterprise, and brought in millions of dollars worth of business. In this interview, we talk about the interesting campaigns he’s experienced to cut through the clutter and stand out to your target audience using tactics like direct-mail, hyper-focused google search engine marketing, and unique strategies to achieve incredible results. Plus we talk about the future of contact marketing and how virtual reality will play a role in the future of sales.
What is the key to success with achieving these results with Contact Marketing? It begins with hyper-focused marketing. We’re talking about taking the next step past account based marketing and truly focus on your buyers experience.