Dzhokhar Tsarnaev featured on Rolling Stone Cover – How to Recover a PR Nightmare

UPDATE: Since writing this post it’s been reported that Rolling Stone Magazine has seen a 20% increase in sales in their August release featuring Dzhokhar Tsarnaev. Although I’m not suprised at the uptick, I’m surprised it has been so drastic especially with major retailers such as Tedeschi Food Stores, Roche Bros. groceries, Stop & Shop, …