Trade shows and conferences are costly, exciting, and a great opportunity for exposure and to generate sales. They are also a great way to waste a lot of budget with bad results! How do you ensure the conference or trade show you’ve spent a lot of money on brings in leads and fosters conversations? You …
Read more “4 Rules for Successful Trade Shows and Conferences”
Being a marketer you understand how important it is to fight for great open and click-through rates for your content. Whether it’s an ad, email, or direct mail program, your contact rates are key to success. If someone ever told you that they have achieved over 100% in response rates would you believe them? Join …
With all the hype going on about Obamacare, the government shutdown, and the Ted Cruz talkathon, its easy to get lost in everything that is going on. Now the question is, who do you blame for the impending government shutdown? Is it the Democrats or the Republicans or both equally? From my perspective, it seems …
As we pass the 12th anniversary of the September 11th attacks that killed almost 3,000 people, a lot of people and companies had shown their support for those affected through their actions and through social media. Many companies like AT&T shared their thoughts and messages through social media updates. While its great to show your …