This is an example of how I applied David Meerman Scott’s techniques of real time marketing to a contest that Chris Brogan was recently running.
Chris Brogan’s Blog: http://www.chrisbrogan.com/
Fellows Shredder Contest: http://www.chrisbrogan.com/shredder/
David Meerman Scott’s Blog: http://www.webinknow.com/
David’s Book “Real-Time Marketing & PR” on Amazon