Are You Calling Me a Coward?

Here is a picture of a flyer I just received through direct mail marketing. The main tag line that catches my attention is “We don’t only cater to cowards. We cater to you.” I understand what they are trying to say but I can’t help feel like they are calling me a coward. What are your thoughts? Even though this grabs your attention, would you call if you needed a dentist or do to feel like you’re no coward?

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